Innovative hair care and haircolor products tested and approved by the biggest names in hairdressing. Constantly strive to maintain the highest standards of quality in terms of performance, comfort and safety.
Eugène Schueller, a true pioneer in the field of research, used his genius to provide reliable solutions for hairdressers’ needs. He created the first safe hair dyes, called Oréal. Since 1909, L’Oréal Professionnel has continuously provided leading hair technology to hairdressers and their clients, to meet all their hair needs.