-56%


€ 141,80 Original price was: € 141,80.€ 62,00Current price is: € 62,00.
Incl. VAT
Over 49,99€
in 1-3 working days
For all orders
Without interest
In two easy steps, the Defy Damage ProSeries helps protect and strengthen hair bonds—before, during, and after every chemical service— helping to ensure the healthiest-looking hair imaginable… and stunning results you have to see to believe:
– 80% less breakage
– 5x stronger hair
– Increased & more even lift
– Evens porosity for better color deposit
– Maintains over 90% of color vibrancy
1. Defy Damage ProSeries 1 – Bond-Protecting Color Optimizer Spray
Step 1: An ultra-dry bond protector that instantly helps shield hair from chemical service damage, improves color deposit, and provides greater, more even lift when lightening.
– Just spray and go—no messy, complicated mixing or measuring!
– Higher concentration of SmartRelease Technology
2. Defy Damage ProSeries 2 – Bond-Strengthening Color Treatment
Step 2: An intensive treatment to help strengthen bonds and hydrate–for damage-resistant, healthy-looking hair in just one use.
– Regenerates bonds & strengthens hair
– Protects hair from mechanical, thermal, and environmental damage
– Higher concentration of SmartRelease Technology
Ingredients:
– SmartRelease Technology
Packs our triple-powered, healthy hair ingredients inside an invisible liposome. This unique delivery system offers continuous release to the hair, protecting it against the recurring damage caused by daily styling and wear.
– Protective Lipid
The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
– Moringa Seed Oil
A rich source of antioxidants, Vitamins A and E, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
How to use:
– Defy Damage ProSeries 1
1. SHAKE CAN VIGOROUSLY. Apply to dry hair prior to chemical service. Apply starting at the back of the head, spraying onto horizontal sections, 3-6 inches away from the hair. Spray in short bursts. Continue this application method until all sections have been treated.
2. If you have sections of hair that are more damaged than others, you may reapply ProSeries 1 to those areas for added protection.
3. Comb through hair to ensure complete, even distribution.
4. Perform color or lightening service as usual and according to manufacturer’s directions. Once haircolor or lightener has fully processed, rinse or shampoo hair (depending on manufacturer’s directions), then follow with Defy Damage ProSeries 2.
– Defy Damage ProSeries 2
Apply ProSeries 2 to damp hair. Leave in for 5 minutes. Rinse.
Note: To use as a treatment without a color service: spray onto dry hair, then shampoo. Follow with ProSeries 2; leave in hair for up to 5 minutes, then rinse.
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Joico partners with hairdressers in more than 65 countries in the world. As a company they are uniquely aware of the daily hair challenges in your salon and our products bring health to the hair of all clients.Â
Through innovative and imaginative thinking, Joico is working to reduce our carbon footprint, making the earth a happier, healthier, more JOI-ful place to live.
Since 2018 they are a part of the Henkel Beauty Care Division. This opens doors to even more first-class scientists and facilities. Fueled by shared passion we continuously use breakthrough science and industry-leading technology to make healthy hair reality.
Joico combine beauty and science to create the ultimate beauty care experience and superior performance. Their aim is to preserve and enhance the integrity of the hair with the use of cutting-edge technology that offers the ultimate ingredients to re-build and protect the hair. Guaranteeing thorough, complete hair care from cuticle to cortex.
From Monday to Friday all the orders received by 2.00 PM, get packed and given to the courier company the same day. Orders received after 2.00 PM, and on Saturdays or Sundays get prepared following working day.
Usual delivery time is 1 to 3 working days. (depends on your location)
During the summer and on public holidays, delivery time may be delayed, which means that the delivery may take from 2 to 5 working days.
Cost of delivery?
For all orders above 49,99 € shipping is free of charge.
For all orders below 49,99 € shipping is 5,95 €.
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